The custom of assigning symbolic that means to the hue of undergarments worn on New 12 months’s Eve is a well known apply, notably in Latin American cultures and more and more elsewhere. Completely different colours are related to particular hopes or intentions for the approaching yr, equivalent to crimson for love, yellow for prosperity, and white for peace.
This practice provides a component of playful anticipation and private symbolism to the celebration of the brand new yr. Whereas the origins are unclear, some imagine it stems from medieval European beliefs concerning the protecting and symbolic energy of colours. At this time, it serves as a lighthearted ritual, permitting people to precise their aspirations for the long run and take part in a shared cultural expertise. It additionally offers retailers with alternatives to market themed merchandise.
